ECOMMERCE FRACTIONAL CMO
Build the plan. Lead the team. Lift marketing efficiency.
Fractional CMO | Marketing Strategy | Marketing Advisor
More profit. Less chaos. A marketing plan your team can actually execute.
If you’re doing seven figures (or sprinting toward 8), you don’t need “more marketing ideas.”
You need a clear growth plan, aligned channels, and a senior leader to keep the wheels turning.
Because right now, it probably looks like this: campaigns happen last minute, ads are on-and-off, email is inconsistent, and the founder ends up carrying the strategy in their head (again).
My job is to turn your marketing into a planned, profitable, repeatable growth system — so you can scale with confidence… and stop living inside Slack threads and launch panic.
Switching off at night? Not when everything relies on you.
When your growth is driven by last-minute promotions, random content, and “let’s try this” ad spend… It’s exhausting.
And it quietly costs you margin, momentum, and team confidence.
The fix isn’t doing more. It’s doing the right things in the right order, with clear targets, simple execution, and someone senior steering the ship.
I want to show you how to market and grow your business (a lot) by making smart moves that mean you end up doing less.
Because I know you’re already working hard enough.
And because I also know that growing your business isn’t about doing more marketing.
It’s about getting back to basics and making sure the foundations of your business are the strongest they can be.
It’s about implementing simple, sales-driven strategies that are the right fit for you, your audience and your brand.
It’s about automating and streamlining where you can to make scaling and growth effortless.
And it’s about having the right support in your corner so you don’t have to do it all alone.
Ongoing leadership
For eCommerce brands with a team in place that need a senior marketing leader to drive strategy, planning, and performance.
Marketing Strategy
The complete roadmap
Complete assessment and strategy built on your goals, numbers, brand, market, and your team so everyone knows what to do next, and why.
Marketing Advisor
Direction + accountability
Senior-level marketing guidance, accountability, and strategic oversight — so your plan stays on track, and your team executes effectively.
"Woohoo! We did it! In just two short months since we started working together we’ve doubled our revenue, just as you predicted!"
Hi, I'm Lisa
I’m an eCommerce Fractional CMO and marketing strategist with 25+ years across brand and performance marketing.
I work with women-led eCommerce brands who are ready to scale, but stop “holding it all”.
My approach is simple: get clarity, build the plan, align the channels, and lead execution with a strong focus on efficiency, profit, and sustainability.
"Lisa helped me unlock the true potential of my business. The marketing plan we put in place allowed my business to progress in ways I didn’t think were possible."
“I have always been someone to do everything myself so to have someone I could trust to come into the business and help guide our marketing and growth was such a blessing and saved me so much time and energy.
To see such great results in such a short period was outstanding. Working with Lisa has paved the way forward for my business. I can now easily implement things with confidence knowing it works.”
need help?
Not sure which option is right for you?
If you’re scaling (or gearing up to scale) and want clear next steps, book a Fit Call. I’ll recommend the best starting point — Strategy, Advisory, or Fractional CMO leadership.