When a small business receives a negative review on Facebook it can not only be utterly heart breaking, it also has the potential to damage the business you have so lovingly built from scratch. Despite our blood, sweat and tears sometimes sh$t happens and the result is a gut-wrenching review on Facebook. Staffing issues, crossed […]
My Mum always says, “there’s no gold medal for putting yourself last”. As women and especially Mums, we often (always) put errrybody else’s needs before our own. I’m not just talking about hot meals, haircuts and precious sleep… but the most important things in life which can impact our lives long term such as career […]
Content, content marketing, social media content…. We hear these terms SO much, but do you know what it actually means and what can it do for your business? I’ve set aside exactly 1 hour to write this piece of content marketing just for you! It will be an article here on my blog, I’ll send […]
3 ways to start using video to sell your products. There’s no doubt that video is one of the most powerful marketing tools product based businesses can use to engage and convert customers. Does video confuse you before you’ve begun? You’re not alone! I want to encourage and see more women practice video marketing in […]
At some stage, all successful e-commerce businesses come to a pivotal point. A point where you’ve built a thriving business through hard work and determination yet seem to be far from the lifestyle that you went on this journey for in the first place. You’re wearing all the hats and doing all the things rather […]
We’re often led to believe when we’re not seeing results from advertising, we need to do more of everything. More promotion, more sales, more PR, more emails, more posting… you get the picture! This is not true. In my experience talking to women with product businesses everyday? Stopping, stepping back and doing less is actually […]
Answer: interesting, helpful and entertaining content. Finding new ways to promote and talk about your products online without feeling repetitive or pushy is a universal struggle for most e-commerce brand owners. Why? The most common I see are: You’re an expert in their field, product or niche, not in marketing so give yourself a break […]
Want to know the first question my business coach asked me? “How do you want to feel in 12-months time?” Not, “how much money do you want to make” or “how big do you want to grow your business?”. And I gotta say, it made me stop and think! I don’t think I have ever been […]
The 4-Step Email Sequence that WILL Sell More Products Did you know your welcome sequence is probably *the* most valuable and important email campaign you will ever send? HECK YES. But let’s start with what it is. Your welcome email sequence is also known as a ‘flow’ or a ‘series’ and is a set of […]
