For eCommerce brands your message, copy and brand story have never been more important!

Thanks to covid we’ve seen thousands of new businesses launch – with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like.

In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy – her “balls-to-the-wall” creative copywriting studio.
With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.

Here is what we cover in this episode:

  • • Why it’s critical to eCommerce success to have a brand personality that stands out
  • • How to step into your own brand personality even if it feels scary 
  • • Why your copy has to talk to humans, not an algorithm 
  • • Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter 
  • • How her lowest point helped her realise her true purpose 
  • • How life is too short to be boring or unaligned with your career

If you enjoyed this episode don’t forget to leave a rating and review on iTunes.


This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.

This isn’t an ordinary course. It’s a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing.

Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.

Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!

Go to lisabyrne.com.au or ecommgrowstrong.com.au now.


Come hang out with me for marketing tips and business chat:
🎧 ‘eCommerce Marketing Society’ – join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety

📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan