Personality driven copy for non-boring brands
with Shan Fitzgerald
For eCommerce brands your message, copy and brand story have never been more important!
Thanks to covid we’ve seen thousands of new businesses launch – with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like.
In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy – her “balls-to-the-wall” creative copywriting studio.
With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.
Here is what we cover in this episode:
- • Why it’s critical to eCommerce success to have a brand personality that stands out
- • How to step into your own brand personality even if it feels scary
- • Why your copy has to talk to humans, not an algorithm
- • Shan’s own business journey as a neuro-divergent teacher to zero f’s given copywriter
- • How her lowest point helped her realise her true purpose
- • How life is too short to be boring or unaligned with your career
If you enjoyed this episode don’t forget to leave a rating and review on iTunes.
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