LISA BYRNE
Fractional CMO and eCommerce marketing strategist.
I work with established eCommerce brands who’ve outgrown “more tactics” and need sharper marketing leadership — clear strategy, stronger performance, and a team that executes with confidence.
If you’ve got a team (or agencies) in play but you’re still the one holding the strategy, planning campaigns, and making the final call on everything… you don’t need another marketing idea.
You need a marketing leader who can set the direction, align the team, and turn marketing into a repeatable growth engine — without you being the bottleneck.
Strategy. Planning. Performance. Delivered with calm, commercial clarity.
Big brand thinking, built for eCommerce
I spent 16 years in television and media helping build brands like Nickelodeon, SBS, FOX8, and CBeebies — then shifted into eCommerce where speed, profit, and performance matter every day.
That combination is my edge:
brand + performance
strategy + execution reality
high standards + practical direction
"Working with you has been a long-term investment in the stability and growth of your business"
“Quite often we thought, “We’ve got to shut this down. It just isn’t working. Why isn’t it working? How does everyone else get it to work?” That’s when we met you. Working with you has been a long-term investment in the stability and growth of your business. Beyond the financial results, what you’ve enabled us to do is calmly face change and know that we can do it.”
- Ingrid, Co-Founder Mabel and Woods
HI, I'M LISA
Your eCommerce CMO, without the full-time hire.
Most founders don’t have a marketing problem; they have a leadership + clarity problem.
You’ve built the brand. You’ve built the team. But marketing still relies too heavily on you to set priorities, plan campaigns, brief execution, and push for performance.
That’s where I come in. I lead the thinking behind your marketing strategy, planning rhythm, channel decisions, offer direction, and performance feedback loops — so your team can move faster, deliver better results, and take on far less founder load.
how i can help
A marketing engine that doesn’t rely on you.
I turn founder-led marketing into a clear plan and an accountable execution rhythm — across your team + agencies — with a focus on efficiency and profitable growth.
Ongoing leadership
For eCommerce brands with a team in place that need a senior marketing leader to drive strategy, planning, and performance.
Marketing Strategy
The complete roadmap
A focused, bespoke assessment and strategy built on your goals, numbers, brand, market, and your team so everyone knows what to do next, and why.
Marketing Advisor
Direction + accountability
Access senior-level marketing advisory with strategy calls, async support, and sharp ideation.
LET'S CHAT
Ready for a marketing leader to take
marketing off your plate?
Book a discovery call, and we’ll map the fastest path to clarity, capacity, and growth.